Laissez les bon temps rouler! That was the last week’s theme in New Orleans as they celebrated Mardi Gras. However, don’t expect to read about it in the New Orleans Times-Picayune paper. The paper announced this year that it was going to a 3 day a week schedule. “The Times-Picayune published its last daily edition on Sunday, making New Orleans the biggest city in America without a daily newspaper”-Huff Post. Why the shift? Well… because of YOU! You’re ruining the newspapers!
You may have never opened the New Orleans Times-Picayune but they are like every other paper in the country that is losing subscribers. Why wait and read yesterday’s news when you have instant access to many newsfeeds on your phone. The shift from traditional media like newspapers and phone books to cell phones and online access didn’t happen overnight, but it did happen quickly and our methods of receiving information will forever be changed. It was a good run for the newspapers and phone books, but new methods of communication have surpassed them and you don’t want your marketing to be passed by too, because you didn’t see the trends.
SDB Creative Group is up on the newest trends in Interactive media, and because we know no businesses are the same, we combine the right mix of Interactive media for your business. One of our clients in the plumbing industry is a business that one would think of as not needing to be innovative in their marketing approach, but they understand that the old days of getting a double page ad in a phone book is over, and they have adapted to the shift with the right combination of traditional and interactive media and their marketing is making them money without costing them more. Isn’t that the point?
Be innovative, be current, be Seen! Don’t be left out of the loop because you didn’t see the trends. We can help you! Call us today!