As the mother of 2 girls, I have spent their early years encouraging them to be outside, playing with friends instead of watching TV, playing video games & being on the computer. I have set rules to keep computers in the common areas of our house and discouraged social media at young ages. We were the last of their peer group to have Wii, DSI & any of the “I” products. I’ve tried to keep them a bit sheltered as to what is out there until I felt like they were ready. But I often get the question “Why is Mom ALWAYS on Facebook?”
As you may have guessed, just as it is difficult to keep your kids from recognizing the McDonalds sign, so it is with social media & technology. It’s for this reason my current position as the Director of Interactive Marketing, seems so ironic to me. My past experience was more in the traditional roles of advertising, but going back to work for an ad agency where digital marketing is the name of the game, has proven to bring a whole new element to what I knew and needed to know. Now, my kids are watching me on the computer in the evening, on Facebook, Pinterest, reading blogs & more. It’s exciting to plan campaigns involving an array of mediums and how social media can bring it all together by filling in the missing pieces, getting your brand in front of a whole new demographic. I love it! Social Media is about promoting a company’s brand and culture through new technologies and non-traditional platforms all while interacting with current and potential customers. What works for one business may not work for another. Discovering the right mix is like a giant puzzle and there is not a cookie cutter answer. But when people start interacting with the brand, success is achieved, and that for me is when social media becomes fun.
What do social media analysts do while their friends are pinning vacations, recipes & outfits?
The first thing each morning, usually early morning, they spend their time checking all social media channels for each client. Just because my lights may be out for a few hours, social media lights are never out. There is real time sensitivity to this activity, so timeliness is priority.
They spend time researching stories, writing blogs, planning campaigns and reaching out to clients to ensure strategies are on track. A portion of their day will be spent on reading trend reports to stay in touch with the latest technologies.
Just as will any marketing position, reporting is a huge part of any campaign. Analysts track basic stats, but also monitor conversations happening around the brand on and off pages and structure responses that are in-line with the company’s response.
What I have found now that I have a pre-teen, is that this job not only allows me to work with companies promoting their product, but it has opened up lines of communication about safe social media, the pros and cons. My daughter actually feel I know what I am talking about – shocking! Some parents may have the intentions of monitoring their kids on social media, but honestly, it is time consuming. This allows me to stay ahead of the trends, if I’m keeping up with my job, and play a role in something that is and will continue to be a large part of all our lives.