You’ve probably heard of a bounce rate and chances are, you know what your website’s rate is, but many site owners just don’t know how important this number really is. According to Search Engine Watch, if your bounce rate is 80% or higher and you have content on your website, chances are something is wrong.
So what is a bounce rate anyway and why should you be watching it? Your bounce rate is the number of visitors who land on one of your web pages and then immediately click back or leave in some way.
There could be a number of different reasons for this. They might be searching for something, clicked your link and quickly realized it was not what they needed. They also might have typed in your web address and then quickly closed the browser. Whatever the reason was, the visitor did not stay on the site for long, and they certainly didn’t read anything. The bottom line is your website didn’t accomplish what your need it to.
You may be thinking “does it really matter, people will leave my site at some point anyway”. Don’t confuse exit rate with bounce rate. Exit rate suggests that the user read through your content and will know to return if they need more information or genuinely enjoyed your content. You may also may that as long as you get traffic, who cares if visitors actually sticks around, but statistics have shown that about forty percent of people who bounce off a site never return to it. In fact, they’re more likely go to your competition and avoid you entirely.
By now you should be asking what can I do to fix the problem? We’ve put together a lost of easy-to-follow steps for you.
1. Clean house on your current website.
Start by taking a fresh look at your web design, checking for these key features
• A clear statement, at the top of page, about who you are and what the purpose of your blog or website is.
• Properly titled content that capture’s the readers attention
• Content that offers a solution to a problem or educates the reader in depth or how to do something
• Clear formatting
2. Create Better Website Content.
How are you really reaching out to your readers and are you keeping them engaged? When readers search, they’re looking for one of three things: entertainment, problem-solving techniques or information about a topic. Your content should fall into one of these three categories. Provide a few images and keep your content free of jargon.
3. Organize Your Website Content.
After you display your mission statement at the top or near the top of your website, you should work on organizing your site to make it easier for users to find what they need. You want your visitors to stay even after they’re already gotten what they need from one of your articles.
Creating a sidebar with links to related blog posts is a good first step. You can also add links to eBooks and display your image and any testimonials you wish to display. This will give your blog a more personal touch and let readers put a face to the person typing the words.
4. Optimize Your Website Smartly
You should already be using keywords and external links in each post, but if you’re not, now is the time to start. Popular keywords change all the time, and just because one is popular now doesn’t mean it will be later. Update your strategy often and use keyword analytics tools to find out which keywords will work best for your content.
If you have external links, be sure you create the link and tell it to open as a new tab or window. This will keep users on your site while giving them the option to browse other related content.
5. Make your website Mobile/ Browser Friendly
Browser users tend to be loyal to one browser whether it’s Google Chrome, Mozilla Firefox and even Internet Explorer. You have to be sure that your site will be accessible across all platforms. If it only works on one browser, readers usually won’t take the time to switch browsers just so they can read your content.
Did you know that more than twenty percent of web users log on through their phones and tablets? As more people gain access to these types of technologies, that number may grow and the browser as we know it could disappear forever. Make your site mobile friendly to keep these users from automatically hitting the back button.
Is is time for a total site redesign? Contact us for a website analysis by clicking HERE or the image below.