The radio has definitely evolved over its’ lifetime, hasn’t it?
But unfortunately (or fortunately, depending on who you ask), people don’t listen to the radio like they used to. Why? People don’t want the radio advertising!
And I have to agree….
There’s nothing worse than finishing my “Whip” and “Nae Nae” and being sent straight into some annoying ad.
It really kills my vibe.
Which definitely narrows the marketing options for your business. We’ve discussed this week that people are no longer using traditional media like they used to. They are trying to avoid those forceful ads and escape to a world of ad-less entertainment.
We’ve already told you that TV advertising is growing more and more irrelevant everyday, and yes, now we’re telling you that radio advertising is too.
Get Relevant With Your Marketing
We'll show you how!
If you are one of the few people (under age 55) who does not have a satellite radio subscription, and listens to the actual radio, I would almost bet money to say that you go to another station when an ad comes on. You may not even realize it, but subconsciously, you probably scan through the stations until you find one playing music.
Again we say, the effective marketing options are becoming increasingly less. But, we do know what works…
Internet marketing is an alternative to radio advertising (or any form of traditional advertising, really). It works because the Internet is something the majority of people use (unlike cable or radio). So, if you’re needing a reality check, here it is:
People aren’t using “traditional” forms of entertainment like they used to, and therefore, the way you reach your customers is changing.
So quit wasting your money today. Ditch your traditional advertising and begin an effective marketing strategy…one that has proven results. If you would like to know more about those proven results, give us a call or submit the form above! We would be happy to help you get started with marketing that makes you look good (and marketing that people will actually see).