Yesterday, we discussed “content balance.” However, we ended it with, balance what with content??
Let me put it to you brutally, folks.
People aren’t going to read the content that you spend hours writing.
Okay, maybe that was harsh.
Most people won’t read the content you spend hours writing.
Content is important, and essential to a great website. Optimizing that content is even more essential (and will be discussed tomorrow, so stay tuned).
But where does the balance come in?
People may not want to read, but they will look at pictures. Images are intriguing, and make a website go from “okay” to “awesome.” In order to build quality website traffic, you must include images.
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On a website (or anything, for that matter), our eyes naturally gravitate towards images. It starts before we can talk, our parents show us “picture books.” Is that why our eyes tend to look at pictures before words…?
I don’t know. I’m a marketer, not a scientist.
Find some images that show who you are/what you do (just in case people don’t read the words that talk about it). Okay, so an adorable animal picture like the one we used may not be really relevant to our services…but, it got your attention didn’t it? While that is not a recommended tactic, it’s okay every once in awhile!
The balance, however, is key. Make images about 70% of your website and 30% words.
Not just any words, however…
(Ugh, another “teaser…”)
Find out tomorrow what kind of words need to be on your website and how they need to be formatted! In the meantime, contact us to answer your marketing questions by submitting the form above!