From the way you communicate, to the way you navigate to a new destination, and even how you watch TV, technology has revolutionized the way we live. Isn’t it incredible to think about how much technology has advanced just in the past ten years?! This advancement is apparent everywhere you look, and will only continue changing the ways we live.
This advancement in technology means your website may need a makeover. Websites don’t necessarily work the way they used to. As a business, you cannot build and publish a website and expect it to drive leads and generate sales without some maintenance. Constantly maintaining your website and adapting to advancements in technology is just as important as having a website.
I’m sorry to be the bearer of bad news, but if you are a business owner who has a website that you published 3-5 years ago without any updates or maintenance, consider your website irrelevant. I know that may be a tough pill to swallow.
Your website needs to be exactly what your target customer is looking for; a content-rich, visually appealing source of information, in an easy-to-navigate format. The content on your website needs to be optimized for search engine results, considering keywords that your buyers are searching. That means if you are in the retail industry selling army knives, then your content should be optimized around variations of the words “army knives.”
Moral Of The Story
Moral of the story: technology is advancing, and so should your website. To benefit your business, your website needs to keep up with this advancing technology. Don’t get left behind. Or even worse, don’t let your competition get ahead.
At SDB, we are website experts who actually find joy in keyword research and optimizing website content (really, we do). We know the reward of having an awesome website and would love for you to experience that too! Your success is our success and we love making our clients look good.