If you’re a small business owner you know you need a digital presence. You may feel your Facebook page is filling that need. But you could be missing out on a number of your customers. Don’t assume all your customers are on Facebook. Even if they are, after viewing your social media platforms, they’re looking to get more information about you. The truth is, customers expect you to have a website. Even before you decide if you should build it yourself or hire someone, knowing the basic website building knowledge will help weed out the fakes from the real deal, trusted web designers.
Don’t fall victim to choosing the wrong person to trust with your money because you can’t understand what they’re saying. It’s not your job to understand the technologies behind the web. Let’s walk through some of the basics of website building today so you can make a decision that will benefit your company.
Website Building Knowledge 1. What is responsive web design and why do you need it?
The explosive growth of the iPhone, iPad and other smart phones and tablets has changed the way we view digital content. You need to provide customers with a quality, easy experience. That means you should use your website building knowledge and build one website that is usable across a multitude of devices.
Responsive web design is key for website building today. This essentially involves developing a flexible website that will “respond” and adjust itself to the various screen dimensions of devices. If you’re looking at a responsive website on an and rotate it, the website will readjust and reconfigure itself automatically to the screen shape. This doesn’t mean the website will look or behave in the same manner on a laptop versus a tablet, but the user experience will be optimized for each.
Website Building Knowledge 2. What is HTML5 and CSS3 and why do you need them?
These two languages are the basic building blocks of websites and required components o fthe above responsive design. HTML5 is like the foundation and framing used to build a house. It provides web browsers with instructions on how to structure and display content. On the other hand, CSS3 is the details that make a house unique: paint, landscaping, furniture, and art. CSS3 takes care of the overall look of your website.
Website Building Knowledge 3. What is a CMS and why do I need it?
You need a content management system (CMS) to simplify the task of managing a website. In the old days, website content was managed by creating an HTML file on your computer and uploading it to a web server, where it was accessible to the world. The problem was that sites started to get very large, with thousands of pages. When you wanted to update something minor like the copyright date in the footer, you needed to update every file on the site. Enter the CMS. You shouldn’t have to know how to code to manage a website. A CMS separates the content from the presentation, giving you the flexibility to update your website.
Remember this website building knowledge ike responsive design, knowing the building blocks of HTML5 and CSS3 and recognizing the importance of a CMS will demystify the world of web development. So when you’re sitting in front of someone who is asking for your business to design your site, you’ll be well versed in the right questions to ask.
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