Most business owners and marketing managers in Midland, TX have heard the term “website analytics”. Some refer to them as “website stats”. Basically website analytics are the measurement, collection, analysis and reporting of your website’s usage data. Website analytics are used for understanding and optimizing your website. How you use website analytics effectively can be answered by what the real purpose of your website is. We are going to focus on the purpose of lead generation. If your website is set up for this purpose, correctly using website analytics can have a huge impact on your success.
Website Analytics for Lead Generation
One point needs to be made clear first. If your website is designed to generate leads but is not, you are doing something wrong. What could you be doing wrong? The short answer is your website’s content is not “meaty” enough. There may not be enough content. It may be organized in a confusing way. There may not be the right “call to action”. Website analyitics give you a starting point to fix this.
If you properly read the reporting data for your website, you will be able to tell where visitors are coming from. You can see the number of visitors from each referring source. Search engines, social media, pay per click ads, and other ads will be displayed with the number of visitors and the dates and times they came to your site. You will be able to see how much time is spent on each page of your site.
Google Website Analytics
If you do not have analytics set up, Google Analytics is a great tool, and it’s free. You can get set up and started right away if you have access to editing your website. If you do not have access, have your webmaster set up analytics and reporting for you. When you start evaluating the data make sure to have an objective approach. Your opinion about your website is going to be biased. Try and look at it from your audience’s perspective. This will help you shape your content in a manner that is engaging and useful to them. What do you get out of it? More leads.
Set reasonable goals for the leads you expect your website to generate. Continue to evaluate your website analytics and adjust your content as necessary. It’s not a sprint. It’s a marathon. Remember that. As long as you continue to work at it, it will continue to improve.