The rainy, cold weather✔️
The stress of the election✔️
The tumultuous economy and stock prices✔️
In a world full of negativity, it’s easy to feel overwhelmed and anxious. However, as a business owner, it’s important to stay upbeat in front of your customers. But how do you do this? Today, we’re sharing ways to keep marketing positive…so you can see positive impacts for your business.
Keep Marketing Positive, Tip #1: Give Back
As a small business owner, you not only provide goods or services for your community. You also live in it. One of the best things you can do is to support positive efforts in your neighborhood. This can occur in various ways:
- Volunteering your time with local projects such as Habitat for Humanity, a local soup kitchen, or an animal shelter. Choose groups with a local impact.
- Making financial donations to allow local charities to continue their efforts.
- Donating to charity raffles or events.
- Hosting business-promoted giveaways, such as grocery gift cards or a much-needed donation to the winner (such as a new air conditioning unit, etc.).
Keep Marketing Positive, Tip #2: Surround Yourself With Positive People
We don’t necessarily recommend choosing to only be around “yes” people (those who tell you only what you want to hear). However, opt to surround yourself with a positive, yet realistic, group. Associating yourself with people who provide insightful, optimistic advice and information will help you not only make better business decisions. It can help boost your attitude, which trickles down to your employees and your customers.
Is Your Marketing More Positive...Or Negative?
SDB Can Make It Glow.
Keep Marketing Positive, Tip #3: Make A Choice…Daily
When you speak to customers, they get a feel for the type of person you are. Though everyone has bad days, it’s important to make a choice to be positive daily. As the face of your company, you and your employees are your business’s biggest marketing asset. Choosing to start your day with positive thoughts sets the tone for the entire day. That positivity can affect your customers. If your attitude shows that you enjoy what you do and you’re happy to be doing it, this can most definitely influence buyers.
Keep Marketing Positive, Tip #4: Your Word Can Make An Impact
How you phrase your words can make a significant impact. As a child, my mother always told me, “It’s not what you say, it’s how you say it.” Regardless of the message, it’s important to focus on your delivery. Whether you’re sharing a positive message via your email marketing or responding to a negative social media review, it’s important to approach the situation objectively. Each situation, positive or negative, is an opportunity for a learning experience. Each experience leads to growth as a company…and that is always a good thing. Also, showing you can keep your wits about you in a tough situation can impress your clients.
If you’re not sure you’re doing everything you can to keep marketing positive for your business, come chat with us. SDB Creative Group offers free consultations…and we’re friendly, innovative, and, most importantly, positive-thinking.