“Nowadays, to take a YouTube video and put it on Facebook doesn’t work.”
Mark Robertson, Founder of ReelSEO
The Undeniable Success Of Video
It’s no secret videos and a strong video campaign are great ways to connect with your customers’ emotions. People connect more with video content and it’s no wonder because of the music, the images, and the overall way they can pull at your heart strings. According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days. Given this particular proof of the effect video has on the everyday consumer, it’s no surprise businesses are flocking to join the video-marketing world.
Film,Edit, & Upload…Right?
So what does the video marketing process look like? You just film, edit and upload right? Sure…if you don’t care whoever sees the video you want to promote. The truth is, one video cannot survive on all platforms. The main platforms where videos currently thrive are YouTube, Facebook, Twitter and Snapchat. The trick here is to create a video specifically for the platform on which you intend to place your content.
What You Could Be Doing Wrong
For example, according to digiday.com, 85% of Facebook videos are watched with no sound. This means when creating a video specifically for Facebook, text on the actual video is more important than worrying about the music to go along with the images. Snapchat has length restrictions, so a 2-minute long video intended for YouTube would not be the ideal choice.
Video marketing is more than just pressing upload. It’s more than a witty beginning and end. To run a successful video campaign you need strategy. You need the time it deserves. You need an expert.
Press Play On Success
SDB Creative Group specializes in all things working together to create your perfect marketing plan. A perfect marketing plan includes a successful video campaign, and we are just the team to help you. Give us a call or fill out our form below and press play on your video marketing plan.