When the Olympics roll around, one thing I can count on is spending time with my daughters watching the events and talking about the athletes. Anytime I can find things my kids are already interested in, I grab that opportunity to turn it into a teachable moment (or at least try). We discuss the time these athletes put into their sport preparing, planning and work that go into each competition, learning from each mistake, honing their skills until they have the perfect routine and the “never give up” attitude driven by discipline and desire. You should train your social media efforts like an Olympic athlete!
The same dedication should be applied to your social media marketing efforts.
1- Research: Watch what other competitors are doing. Take a look at their tweets and posts and decide what your voice for your company will be.
2- Planning: You can plan your campaign monthly or weekly. Keep apprised of specific days that relate to your industry throughout the year to include in your campaign.
3- Preparation: Be sure you have the tools you need such as dashboard for scheduling.
4- Expect and anticipate changes to your plan. Be sure to keep your posts timely. If something is a hot topic to your audience, be sure to include it.
5- Evaluate: Watch and learn from each post. Monitor what type of content gets a response,
what time of day your audience appears to be online and never miss an opportunity to keep a conversation going with responses you receive. You will be able to tell by the analytics of each post (how many people saw the post). Adjust your timing to fit when your audience is online. This is where your scheduler comes into play. Post at your convenience, so they can view it at their convenience. Not every post will be a win. The important thing is to evaluate and redirect as needed.
6- Don’t afraid to show your company personality through your updates. Just as Olympic athletes show their success at mastering their skills, they place equal importance on showcasing their personality in their routines. Create a good mix of business and personality.
7- As with anything in life, success is achieved through consistency. You will not see sales improve, people visiting your website, “Liking” your Facebook page or following you on Twitter without you practicing consistency. If you already have an employee who knows their way around the social media scene, this would be a good responsibility to delegate to them.
When it comes to your social media efforts, remember the words of Olympic Gold Medal winner, Gabby Douglas, “Never quit. Never give up” After all you are reaching for the Gold in your business!