Now that the Black Friday and Cyber Monday sales are over, I can talk about this.
Is there such a thing as too much advertising?
In short, the answer is a resounding yes.
Exhibit A: The Excessive Email Campaign
As much as I love a great deal on a product I want or already use regularly, I was completely inundated with emails during the week of Thanksgiving. My love saving money does not mean I like receiving well over 3 dozen plus emails in less than 10 days. While I love Bobbi Brown Cosmetics, I was so irked with the sheer number of promotional emails that I’m now a little put off by their marketing…great product or not.
Exhibit B: The Commercial On Repeat
Everyone loves a great commercial. A catchy jingle. A little snark. Something memorable, whether funny or sentimental. However, when an advertisement gets too much airplay, it becomes unbearable. You know it’s bad when sweet Aunt Mildred says, “If I have to hear that commercial one more time…”
Exhibit C: The Gift That Keeps On Giving…And Giving…And Giving
One of my favorite parts about the holiday is that it is “The Season of Giving.” Charitable donations are something I personally choose to do year-round. Though non-profits are a different animal altogether (and require private donations to continue operating), I’ve been really disheartened by the intensity of their marketing campaigns. Literally five days after making a recent donation, I was solicited via email and mail for another.
Advertising Should Be Effective. Is Yours?
Call SDB To Help Make Marketing Magic Happen.
How To Combat Too Much Advertising
There are several different components to an amazing advertising plan.
If you send too many messages to the same group of people, they’re going to get numbed to the message and/or turned off by it. You also have to make sure you’re casting your marketing net in the right pond. If you’re targeting the wrong audience, you’ll be missing an opportunity to connect with your best leads. Sending too many of the same kind of messages can also reduce your impact.
If all of this seems confusing, it doesn’t have to be. SDB Creative Group has an experienced content team to make sure that your advertising is effective without becoming overwhelming. If you’re interested in finding out more about our services, fill out our convenient contact forms today.