Don’t you just love those teaser blog titles?
Yeah, me either.
Nevertheless, I’m going to get straight to the point. If you have taken your marketing online, or chosen “inbound” over “outbound,” congrats. You’re one smart cookie. It’s where your customers are, so it’s where your marketing should be also.
If you’re marketing online, you’re probably involved in social media, email marketing, website design, maybe even PPC advertising. But there’s one critical thing you should be doing to be successful marketing online.
Thanks to Content Marketing Institute for this A+ information:
“While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads.”
“While many inexperienced marketers assume that content marketing is expensive, the fact is that it’s often cheaper than traditional marketing methods. Because content marketing is effective, easy to begin, and popular with consumers, it can drastically reduce the money marketers spend on advertising their brands. What’s more, it manages to do all of this while being more effective than traditional marketing.”
Content publishing, people.
How often are you publishing content on your website? This content is perfect for sharing on social media and email, but it also directs and drives visitors to your website. And if your website is built the right way, those visitors will then turn into leads.
Content is king. So you may be fantastic at Facebook and a wizard on web design, but content prevails.
But we know creating content takes a lot of time, and we get it. You don’t have the time it takes to create content pieces every week! (Yes, we said every week.)
So what’s a person to do?
Call SDB Creative Group! We’re the content creators you want on your side when it comes to marketing online. We’re happy to give you more information. Contact us today!