We’d like to introduce you to the man behind the lens! Lonnie Richardson has worked for SDB Creative Group for several years as the Director of Video and Audio Production. His many years in the industry has given him insight into how to make great video production that will deliver the clients message and meet their goals. Lonnie’s work has earned him many accolades but recently he received the Best in Broadcast and Gold Addys for his work with Fitness Specialist and another Addy for his work with the Midland Chamber of commerce. We encourage you to check out the links below to see his work.
So, from the man himself, Lonnie gives us some insight on what inspired him to work in the creative field of commercial production.
One of the advantages of growing up in a small west Texas town, is the complete lack of entertainment. Of course, you don’t see it this way when you’re doing the growing up. But the absence of movie theaters, bowling alleys, and shopping malls, forces the young mind to develop its own form of entertainment. I credit much of my creativity to this upbringing of boredom.
Now a days, 300 cable channel TV, video games, and the internet, have flooded ample entertainment into every corner of our lives. You can’t even hide from it in a small west Texas town anymore.
While the times have changed, the usefulness of a creative mind has not. Now I use that creativity not just to cut through boredom and entertain myself, but to cut through the overwhelming clutter of media and deliver a message that stands out.
Yesterday’s play is now today’s work.