Do you remember the days of ordering from a catalog?
As a kid, I remember getting various magazines and looking through them over and over again. Then, I would fold the corners of the pages and strategically place the catalog in my mom’s path in hopes she would understand my true desire to own such a valuable item such as ________________.
On its own, print advertising doesn’t work….
And it’s not just because your mom says no.
Let me explain. When you receive a piece of direct mail, what do you do with it? I bet I can guess.
You either 1.) throw it away or 2.) if it peaks your interest, or provides you with some incentive, you may decide to keep it. If you do keep it and want to learn more about the product or service, you would probably go online (as opposed to calling the number on the mail piece).
Discover Advertising That Works!
We can help!
Am I right?
So, I say again, on its own, print advertising doesn’t work.
Personally, I would not recommend direct mail distribution due to its high cost and low return. However, if someone was just absolutely set on distributing direct mail, I would insist that their website be not only up to date, but appealing and informative.
“Why is that? And what does print advertising have to do with a website?” you may wonder.
It’s just how our society works now! People don’t want to talk on the phone. If they are going to further research something, they’ll look online. If your website doesn’t give them the information you’re looking for (or if you don’t have a website at all), they’ll go somewhere else (or forget about you entirely).
So, my advice is this: if you are dead set on utilizing print advertising, make sure you include the URL to your website. And if you don’t have a website, get one…quick!
If you would like further marketing advice, or have any questions on how to get started, simply contact us by submitting the form above!