Yesterday, I gave you two examples of targeting an audience. In case you missed it, I’ll sum it up for you.
Targeting an audience is critical to the success of your marketing. Find out who you need to reach, where those people are, and be there.
Almost as important and determining who you need to reach is determining who you don’t need to reach. (Remember my baking example? Most of the time, people who are looking at baking blogs aren’t interested in truck accessories. So if you’re a tuck accessory advertiser, don’t target baking blogs.)
Advertising technology allows us to extraordinarily specific with our targeting. Like, scary specific. This is great news for advertisers because it allows us to show our ads to relevant audiences and not waste our money on people who have no interest in seeing our ads.
I’m glad you asked. How do you target an audience? First, you must determine who you are targeting. Who is person most interested in your product or service? What’s their demographic? Give them a name. Let’s call them Ideal Irene.
Next, put yourself in Ideal Irene’s shoes. What does she do on a daily basis? Where does she go? What does she see? Most importantly, what online platforms is she using? If Irene is between the ages of 18-29, there’s a 53% chance she’s on Instagram. So what does that mean for you?
You should be there.
It takes some research to know which demographics fit which platforms…but we have good news.
SDB takes the effort out of targeting an audience. In fact, we’ll do it for you. We’ll learn all about your business and your target audience. Better yet, we know exactly how to target that audience and make sure your business is seen…where it counts.
Contact us by submitting this form to find out more!