I interrupt my current blog series to bring you a very important topic that just couldn’t wait.
I know you all watched the Super Bowl commercials.
And if you didn’t, I’m sure you’ve heard about a few…
We won’t discuss all the “favorites” here, but no matter what they were advertising, the “favorites” all had one thing in common:
They were something people wanted to see.
You read that right. It seems extraordinarily simple. I realize that. The Super Bowl favorites were the commercials people actually wanted to see. They were funny, cute, relatable, or just plain heart warming.
For example, the one huge flop everyone is talking about? (Not mentioning any names), it was the commercial about IBS! What?? No one wants to hear about that during the Super Bowl!
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You see, achieving this “something people want to see” isn’t quite as easy as it sounds.
Yes, the concept is simple, but you have to have a great understanding of what people want to see and how they want to see it. It’s all about understanding your target audience.
Your marketing works the same way. It may not be on a “Super Bowl scale,” but your marketing has to be something people want to see. It has to not only earn their attention, but it has to captivate them in such a way that they come back for more.
But like Super Bowl commercials, that concept isn’t always fully grasped.
So, trust the experts at SDB to take your marketing to the next level. Give your consumers what they want, and they’ll keep coming back for more!
(Oh and don’t worry, we’ll be back to the Marketing Strategy blog series tomorrow…)