Considering a social media strategy for your business? Great! You’re on the right track!
Social media & digital marketing are the fastest growing sectors of advertising at the moment and having a clear, concise goal for these assets is imperative. There are 3 questions you should consider before beginning a social media strategy. Let’s dive in!
When you start your social media strategy, you must think of:
1. WHO will maintain your social voice?
2. WHAT do I expect to get out of social media?
3. WHEN is the optimal time to make posts?
No Social Media Strategy?
Great, you've come to the right place.
#1. WHO will maintain your social voice?
Yes, handing over the reins of your social media marketing can be hard. You are entrusting someone with the identity of your company. They are going to be responsible for creating and fostering a community of brand enthusiasts.
When you make the decision of WHOM, you MUST make sure that this person is very well aware of your current marketing efforts so that all mediums are consistent with each other. Then, they must be able to create engaging and consistent content. If you’re online and there is no movement, you might as well just log off. The more your brand sits there with no content or incentives, the bigger the chance for people to unlike your page and move on to someone who actually communicates with them. Giving someone control of your social media marketing is giving someone control of a 24/7/365 advertisement for your company. WHO is knowledgeable enough about your business to be given this amount of responsibility?
We will be covering the next two questions in tomorrow’s blog, Social Media Strategy: Part Two, so stay tuned! If you have questions in the meantime, contact us by submitting the form above!