It’s where people get their news, it’s where they keep up with friends and family, it’s where they…engage with businesses?
Yep. Social media is “where it’s at.”
No, social media is not just for the young and tech savvy. In fact, out of the 1.32 billion active users on Facebook, the largest age group (31.1%-56 million) is 35-54. For most businesses, that age group is a part of their target demographic, if not the target age demographic.
Social Media Stats:
84% of B2B marketers use social media in some form. (Aberdeen)
The majority of marketers (59%) are using social media for 6 hours or more each week. (Social Media Examiner)
83% of marketers indicate that social media is important for their business. (Social Media Examiner)
See The Importance Of Social Media?
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What can we gather from these social media stats?
Your consumers are using social media, and marketers realize this (cue “social media marketing”). They’re taking advantage of the opportunity consumers are handing them.
How Can You Use Social Media?
As a business owner, how can you use social media marketing to benefit your business? Well, you can first start by creating a presence if you don’t already have one. Share your own content (sales, promotions, client words, blogs, etc.), as well as sharing other’s content. Encourage your most loyal customers to post 5 star reviews to your page, as this is one of the first things people see when they visit your page.
But, there are things you shouldn’t do as well. Take a look at our blog to learn more about those social media mistakes you could be making…
To sum it up, social media is one of the ways your customers will engage with your business. So, be available to them and provide them with content they want to see.
Need help getting started with social media marketing for your business? That’s where we come in. Contact us today to create (or makeover) your social presence!