The internet has connected millions people in ways that most couldn’t even imagine 50 years ago. If you told someone in 1966 that people would be able to have a telephone call and SEE the other person while they were holding a conversation (on a portable, cordless phone the size of a wallet, no less), they would have thought it was just science fiction…or they would have tried to have you committed.
In today’s reality, there are so many possibilities. However, it’s easy to forget the pleasantries and manners of a different era when we we’re capable of doing so much digitally and (virtually) instantly. That being said, today’s blog is going to focus on social media etiquette for businesses.
Spam Goes In A Can
Find a happy medium between being informative and being spammy. Inundating your customer base with 50 posts per week, multiple emails each day, or over-Tweeting can turn some people off of a company. Remember that you want your followers to look forward to what you post because it’s relevant to them. A focus on quality not quantity can make a difference!
Not All Mediums Are Created Equal
There are hundreds of options for social media, including (but DEFINITELY not limited to) Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest, Instagram, and Vine. New mediums are coming out all the time While it’s important to stay up-to-date on new trends, a business owner must be realistic as far as which mediums will be the most relevant. Finding your business’s niche can help achieve social media success!
Make Your Company Social Media Savvy.
Ask An SDB Expert.
Acknowledging your customers on social media is the best thing you can do. It’s important to respond to their comments or reviews, either in a public forum or via direct message in a timely manner. It’s also critical for your followers to know that there IS someone manning the keyboard. One of the biggest complaints with customer service departments today is not being able to deal with a “live person.” Social media is no exception…being available and responsive means something to customers.
Mind Your Manners
Remembering to say “please” and “thank you” goes a long way in both real life and in the virtual world. It’s important to give back to your customers. Recognition and appreciation builds a rapport and reminds people that you’re grateful for their business.
Now that I’m thinking all about time-hopping, I think I’m going to catch up on some 80’s movies now…”Back To The Future,” anyone?