Social media isn’t going away. Each day, new apps and platforms are developed for one simple reason: to connect people. However, as your business continues growing, it may be in your best interest to consider outsourcing your social media. I’m here to share seven signs you need a social media team.
Sign #1 – You’re An Industry Leader
If you take a close look at any major corporation, you will notice that the upper echelon of management engages at a “superficial” level. I don’t mean that they aren’t working. However, they’ve simply chosen to delegate different tasks. You wouldn’t expect the CEO of a Fortune 500 company to be managing the company’s Twitter account, would you? If your business is in a period of growth (or even better, you’re already at the top), you should consider outsourcing your social media management.
Sign #2 – Your Social Media Is Expanding Rapidly…
When your business first began, handling your own social media accounts was a breeze. Lately, however, your social media has turned into an overgrown garden. Though growth is a great thing, when it’s too much too quickly, it can get overwhelming.
Sign #3 – …Or It’s Not Doing Much At All
Your Twitter account has had 57 followers for weeks. Or the same three people like your posts on Facebook. Perhaps your Instagram contact list is nothing but junky “follow me for more likes.” If your social media isn’t progressing along with your company, it’s a sure-fire sign you need to hire a team.
Sign #4 – Social Media Takes Up 15% Of Your Day…Or More
Your business works better when you’re working it. While social media is an integral part of marketing, if it’s taking up a huge chunk of your work hours, it’s time to delegate that task. For example, imagine an entrepreneur. On average, she works 15 hours days, spending about 15% of her time managing social media. That equates to:
Sign #5 – Multiple Platforms = Confusion
It’s easy to get bogged down with too many platforms. Just to name a few: Facebook, Twitter, Pinterest, Instagram, Snapchat, FourSquare, Reddit, Yelp, Zomato, Google+, LinkedIn, Periscope, Bing, Flickr, Vimeo, YouTube…the list goes on and on and on. Trying to keep up with all of these while running the day-to-day activities of your company can feel a bit like herding cats. Don’t let it turn into a situation.
Sign #6 – You’re Spending Too Much
The point of advertising and marketing is to make money. When you’re spending money without seeing a return, it can get really frustrating…and expensive.
Sign #7 – You’re Missing Things
Are you missing leads, not responding to reviews, or simply unable to engage with your client base on social media accounts? We understand! Your core business needs your attention. However, it’s important to stay active on your professional social media, too. It might be time to hire a team to handle it for you.
If you’re getting overwhelmed with the craziness of social media, or it’s just taking up too much of your time, SDB is here to help. Our team has extensive knowledge with various platforms, so we’re capable of monitoring and managing your accounts for your business. If you think you need help, just fill out the form below. We’ll get back with you to set up your complimentary marketing consultation.