SEO: Consumer vs. Business
So, as a consumer, you search a topic of interest. You type it into the search bar of your favorite search engine and then click enter. A ton of search results pop up and which one do you pick? The first one of course! In your mind, it’s the one most relevant to your search since it showed up first. And, it’s the easiest one to click (it’s alright, we’ve all done it). Now switch to the mind of a business. As a business, don’t you want to be one of the (if not THE) first result on a search engine? Of course you do! But how? The answer is a little thing called SEO.
What is SEO?
Search Engine Optimization, or SEO, is the process behind your website’s ranking on search engine results. SEO is an entire marketing strategy, taking into consideration how search engines work and the specific content that people are searching. The higher your site appears on the results, the more likely a potential customer will visit your page.
In order to fully optimize your website for search engines, several components of SEO must be understood. First, the URL structure should clearly specify the topic of the page. If the topic is clearly specified, your page will be easier for search engines (and users) to find. When specifying the topic of a web page, keywords should be used. Keywords are the words and phrases your website visitors will be searching. When it comes to the URL length, short and simple is best. In addition to specific URLs, a website should have a responsive design. A responsive design is one that can be properly accessed no matter what device the visitor is using (tablet, phone, desktop, etc.) Because nothing is more frustrating that not being about to read something on the device you’re using!
Another factor that should be considered when optimizing for search engines is properly sized and described images. The size of an image should be no larger than 100kb, and be described, using keywords, in the image alt text and caption. Perhaps most important is the page load time. Website visitors usually give a page 3-5 seconds before abandoning and going elsewhere. For this reason, it is important to properly size images, leverage browser caching and enable compression. The proper sitemaps are also a critical part of SEO. Including both an HTML sitemap as well as an XML sitemap will ensure that both visitors and search engines will be able to find what they’re looking for, as well as proper indexation.
What About You?
Is your website search engine optimized? If not, we can help! Download our SEO eBook and learn from the experts just how to drive more traffic to your site. Click HERE or on the image below to begin your download.