SEO is the mysterious thing every website needs, but no one really knows anything about. It’s the vague concept that search engines prioritize, but confuses the majority of people. The science of SEO needs to be put it in the hands of someone with the knowledge and experience it takes to get you to the top of search engine results. But first, let’s discover a little more about SEO and why it’s best left in the hands of an expert.
SEO GETS YOU TO THE TOP
…of search engine results! Search engine optimization, or SEO, is the process of optimizing your website to be found and placed at the top of search engine results.
For example, you may have a website for your Midland plumbing company. But, if your website isn’t optimized correctly, your website won’t rank at the top of search engine results when someone searches for a local plumber.
How does SEO work to get you to the top?
There are 2 different components of SEO, known as on page and off page. On page SEO involves optimizing the actual content on the pages of a website. Completing tasks such as tagging images with appropriate alt tags and captions, adding headers with specific keywords, and including a relevant meta description are all tasks that can be done for on page SEO.
In comparison, off page SEO includes citations on other websites and links that direct back to your site. These citations and links give your site power, or domain authority and helps it rank on page one of search engine results. In addition to citations and links, off page SEO involves the structure of your website and how it is interpreted by search engines.
FOR SEO MIDLAND, CALL SDB!
For SEO Midland, SDB Creative Group is the team of experts you want to call. As you can see, SEO is a science that takes the work of a knowledgeable professional. SEO is vital to the success of your website. Don’t trust just anyone with this process. To be chosen by online visitors, you must first be found. And to be found, your site must be optimized for search engine results.
Trust the team who will make sure you’re found and chosen. Contact us today!