When you’re working on optimizing search engine results for your website, it’s kind of like a baseball game – you want to have more hits and less outs. No matter when you originally set up your website, it’s probably time to go back and look at what you can do to help it perform better on search engine results.
SEO is a bit of a game in and of itself.
SEO definition used to be a lot more about quantity and not quality; for example, how many keywords or related links were crammed into one web page. If you had more, then you would beat out the competition. Now SEO definition takes into account a variety of other factors, including how mobile friendly your site is, how quickly your pages load, how many social media posts tie back to your website, and so on.
As you might imagine, Google is still the heavy hitter, and defines a lot of what works best for SEO. Their definition of current SEO is this, “making small [meaningful] modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results…[where] your ultimate consumers are your users, not search engines.”
Have a noticeable impact on your site’s user experience.
One way to enrich the user experience is to make the site a little more unique to them. An example of this is Amazon, where the website gives you related suggestions based on previous purchases, or allows you to create a wish list of items. Think about how you might be able to do something similar for the content on your own website. And because Google has such clout, if you haven’t done so already, you should set up a Google + profile. This addition will help your website SEO as well. Your other social media sites like Facebook, Twitter, and Pinterest should also be regularly updated. As the Google definition mentioned, these incremental improvements will help your website perform better, directing users to your site.
If you’d like more information regarding the changing nature of SEO, please take advantage of this free e-book called, “SEO – The Past, Present, and Future.” We at SDB are also what we like to think of as your baseball coaches. We can coach you through the process of improving your SEO and website performance.