If you haven’t already heard, your email list is one of your biggest assets. A well-crafted and targeted email marketing campaign can greatly increase customers and sales. One of the downsides of email marketing, however, is that much of your list can become “lost” when users unsubscribe. But how can you stop that?
Segmenting your database so you’re sending your list useful, relevant and informative emails on a regular basis is a good start, but the problem is that not all your list members are created equal, and so not all your emails are going to be useful to those who are receiving it. This means that every time you send out a newsletter, offer or post, you are losing customers or potential customers. So what can you do about it?
Segmenting your database is a powerful tool that can help you make the most of your list. By targeting your emails to specific groups, you not only provide more value, you can also greatly reduce losses via unsubscribing.
There are a few methods you can use, and they require that you be familiar with your audience. This will take some research and some work, but it is well worth it. Your email marketing efforts will get greater returns if you can target your emails to the right people.
Here are some examples of why you should be segmenting your database:
Customers vs. leads
These are two very different groups, and if you are constantly sending them the same emails, you may lose money. While you certainly want to nurture your leads and turn them into sales, you don’t want to push away those who have already become customers. So there are two lists right there: Customers, and leads. They should receive very different emails.
Sending content that is relevant to the reader’s geographical area can go a long way to keeping your audience engaged and opening your emails.
This a great way to reward those good customers, and the ones who keep opening up your emails! Send this list special offers to keep them coming back!
Don’t be spammy
Segmenting your database helps you avoid seeming spammy, because you will send fewer emails, and the emails you send will be more effective. It’s a win-win situation.
Doing your homework will no doubt reveal more ways to segment your list for maximum results. Give it a try, and get more out of your list and email marketing efforts. Check back for our next blog on other ways to get the most out of your email marketing campaigns!
Want to know more about the marketing strategy of Inbound Marketing? Download our book Insights to Inbound Marketing and start seeing your customers contacting you!