Everyone likes a good first impression. These days, that’s what your website is to potential clients, a first impression. For this reason, it’s critical that the design of your website is reflective of the image you want to portray. Website design is not something that should be taken lightly. It’s something that should be highly regarded and left to the professionals (that’s us). Today, we’ll discuss some of the most important factors that we take into consideration when it comes to our client’s website design.
Search Engine Optimized
This is one of the most important qualities of a good website. Why? Because what’s the point of even having a website if it cannot be found? To get a better understanding of search engine optimization and how it benefits you, take a look at our most recent blog series, The Science Of SEO.
No doubt about it, people are crazy about their mobile devices. Look around. Since people are using these devices, it’s important that your site shows up (correctly) on a mobile device. In fact, last April, Google made mobile responsiveness a ranking factor (meaning they will rank your site higher if it’s mobile friendly). Make sure your site is mobile friendly with this test: https://www.google.com/webmasters/tools/mobile-friendly
Need Help With Website Design?
Yeah, no one likes to skim through massive amounts of text on a website. They want to find what they’re looking for…fast. However, the search engines do like text. Keyword content is something that Google looks for when they crawl your site. This content does not necessarily have to be huge blocks of boring text. In fact, content can be created in a way that makes both your website visitors and search engines happy.
Everyone loves pictures. It starts when we’re kids looking at “picture books.” Something about it attracts our eye and engages our minds. Your website design should include imagery…always. Not only is it good for means of attraction, but it is also a good supplement to SEO. The images on your site should be good quality and relevant to your business.
Call To Action
So the factors above are awesome ways to attract and delight customers on your website. But what are we all after? More business. To convert your website visitors into leads, make sure you give them an opportunity to contact you via a “call to action.” A call to action is a type of form that allows your visitor to 1) contact you or 2) give you the opportunity to further market to them (i.e. contest submission, eBook download, etc.)
Make sure your website gives a good first impression. The factors above will not only help attract and convert customers on your website, but it will keep them coming back for more. For more information on website design or how we can further help you advertise online, contact SDB by submitting the form above!