So you’ve read up on our website design tips, and know the importance of a great website. Awesome.
We mentioned “content balance” in our website design tips blog, but what exactly does that mean? And why is it important to a website?
Part of maintaining a website is creating content for that website. Not just any content, however. The content you create has to be relevant to your target customer.
What are they looking for?
What do they want to see?
What needs of theirs can you fulfill?
Answering these questions is part of a content creation strategy. This strategy involves researching keywords, search traffic, analyzing reports, trend patterns, and interests of your target consumer. From this research, you can then determine what content to create. Content that will not only be found by search engines, but also content that will satisfy your customers (both current and future).
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For example, say you’re a roofing company in Sacramento, California. You’re looking to create content for your website in the form of a blog. According to keyword research and estimated search traffic, you see that there are a lot of searches on “how to choose a roof type.” Taking it a step further, you decide to cater this blog specifically to the Sacramento area. You publish your blog with the title “How To Choose A Roof Type In Sacramento, CA” and optimize it around those same keywords. Not only are you creating content (blogging) that will be found by search engines, but that same content will be helpful to your customers. Once a person finds and reads that blog, you have not only helped them with their decision in choosing a roof, but you have also created a sense of trust and built rapport. This can ultimately result in new business…all by publishing a blog!
Content creation, and the strategy behind it, can help to make a “good” website GREAT. If you’re ready to take your website to the next level, contact the professionals at SDB. Trust us, you’ll be glad you did.