Have you ever Googled anything? That’s a silly question, of course you have! In fact, the majority of the population uses Google above any other search engine. How many times have you heard someone say, “I’m not sure, why don’t you bing it?” Not very often. Google is now a verb, which is only telling of how often it is used in today’s culture. Let’s go over some types of Google ads out there so you know what’s available!
Search ads are used on what Google calls its Search Network. Using this method, your ads will appear when a customer searches for your keywords or words related to your service or product.
Display ads reach customers earlier along in the buying process by appearing on other websites relevant to what your targeted audience would be on. These ads are available in various formats.
Remarketing advertisement placements are probably going to sound most familiar to you. For example: you’re on a website for whatever reason(accidental click or something caught your eye.) Later on while you’re on another site, boom. An ad for the website you were on earlier is right there. That’s remarketing. It’s another chance to pull that customer in.
Today, everything is done on your phone. Even shopping and comparing service companies. Google provides a way to tailor your ads to reach certain devices to make sure you’re reaching as many people as possible!
SDB Knows Google Adwords
With options like these and many more, we hope you can see why we choose to use and train our employees to work with Google. At SDB, we know and understand the power of Google. That’s why every one of our content strategists are Google Adwords Certified. What’s that, you ask? That means when you choose SDB as your business partner, you receive a content strategist who is trained and equipped to run your advertisements on Google. We make sure your business is ALWAYS in front of customers online.
Google Adwords? Check!
Let's work together to get you at the top of your customers' search!
Google Adwords is not a set it and forget it program. Rest assured SDB will manage and maintain your Adwords to get you the best possible results: leads and conversions.