Please allow me to tell you about my most recent “shopping” experience.
I should preface this experience by saying that I plan my life around convenience. Lazy? No. I like to call it “efficient.”
Say Yes To The Shirtdress
I have been looking for a denim shirtdress since I saw one of my friends rocking one on Instagram (For all of you wondering what a shirtdress is, it’s exactly what it sounds like. A shirt that is long enough to be a dress.) But, I didn’t want just ANY shirtdress. It needed to be a light wash, have pockets, a belt, AND be long enough to actually look like a dress on my 5’9″ self. I didn’t want to look like I had just forgotten pants that day.
Needless to say, I did some serious online research. After visiting several different websites, I had almost given up, but then, I found it…
It showed up on the sidebar of the page I was on (it’s called a retargeting ad, folks). I wasn’t even on the Banana Republic website, but their ad was showing up.
Cue the Hallelujah chorus.
But I wasn’t done yet. After following the ad, I read the reviews. I saw the dress had a 5 star rating out of 18 reviews. My mind was made up. I said “yes” to the shirtdress.
But there’s even more good news! I subscribed to their newsletter and received 25% off my purchase. Score!
So, due to their retargeting ad, Banana Republic not only got my business, but they’ll continue to get my business by sending me emails announcing sales. Who can resist a good sale? Not me.
Back To You
How can my recent “shopping” experience benefit your business? I’m not the only person shopping online. In fact, Forrester found that “more than three-quarters of 57,499 U.S. online adults surveyed had ordered products or services online. And while Gen Y adults (ages 24 to 32) are the most likely to have done so, Gen Xers (ages 33 to 46) spend the most.”
Is your website optimized so that your consumers find you? Are you spending ad money on ads that actually get you business? If not, that’s where we come in. We help our clients be found and chosen.
And just so you know, my shirtdress was definitely “5 star.”