So far in our SDB Facebook Secrets Revealed, we’ve discussed how Facebook determines which posts are seen and a critical part of creating Facebook posts, the human element.
If you’ve missed either one of those, catch up here!
We ended with how to create Facebook posts that incorporate this critical human element? Let’s dig in, shall we?
I don’t know what it is about video, but people love it. In the 4th quarter of 2015, Facebook reported that 100 million hours of video are being watched daily. Not only is it imagery that catches the eye, but it’s an interactive way to share a message. It is best to upload a video file straight into Facebook, rather than using a link, to get organic reach. Facebook loves video too, and is more likely to grant visibility to video content than just text.
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Along the same lines of video, the eye is drawn to animated posts, such as GIFs. A GIF (Graphic Interchange Format) is simple just an animated graphic. These can be created using sites such as giphy.com, animatedgif.net and gif.net.
People love inspirational quotes. So, once a week or so (#MotivationMonday, maybe?) share one of your favorite quotes. Take it a step further and make this quote an image that will not only get more organic reach from Facebook, but also is more likely to be shared by your fans!
It’s no secret people like to laugh! Share a meme or joke every once in awhile. Like the quote image mentioned above, it will get more organic reach since it’s a picture, but it’s also more likely to be shared.
Quick hint: the more content that is shared from your page, the better. Not only does this show Facebook that people like your page, but it also exposes your page to the friends of “the sharer.”
Don’t worry, people. There are more ideas for Facebook posts to come. Same place, tomorrow. See you then!