Glad you’re back for more!
(If this is your first time to our SDB Busts SEO Myths, then welcome! Feel free to catch up here.)
This week, we’re busting all kinds of SEO myths! Let’s continue, shall we?
SEO Myth #4
Keyword phrases have to be an exact match.
Not EXACTly. (Hehe.) There is nothing more annoying than reading an article that has very obviously been optimized around a certain keyword or phrase. Google agrees. So, no, keyword phrases do not have to be an exact match. The goal should be to write an awesome headline (somewhere between 4-9 words) that clearly explains what a piece of content is about. The same goal applies to content, too.
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SEO Myth #5
The H1 tag is the most important on page element.
It really doesn’t matter what header tag you use, as long as you present your most important concepts upfront and closer to the top of the page. You’re optimizing your page for users first and foremost, which means that you want to tell them ASAP what your page is about through a clear headline.
SEO Myth #6
Your homepage needs lots of content.
In fact, it doesn’t! Think of your homepage as your first impression. Make it a display of what your company is about! Your homepage content should be long enough to clarify who you are, what you do, where you’re located (if you’re local), your value proposition, and what visitors should do next. These visitors should leave satisfied, not overwhelmed or underwhelmed — and certainly not confused.
There’s more where that came from! We’ll see you again tomorrow for Part Three!