Yesterday, I discussed how complex a search engine optimization, or SEO, strategy can be. Due to this complexity, there can be some confusion and even some myths. Today, we’ll begin busting those myths…check it out!
SEO Myth #1
You must submit your website to Google.
You can, in fact, submit a new website to Google to be sure Google includes that site in its index. However, it is entirely unnecessary. Google’s crawlers will find your site on their own. Your submission does not speed the process or put you ahead in any way. So why do it?
SDB Knows SEO.
Let us tell you more!
SEO Myth #2
Links are more important than content.
That myth, my friends, is simply not true. Content is king. While links on your website are definitely important, too, the content on your site should always be a top priority. And when including links on your site, quality (above quantity) comes first. The good news is, when you have fresh, relevant content, the links will come.
“…if you build it, they will come.”
SEO Myth #3
Meta descriptions are highly important to SEO.
Ehh, not exactly. Google has always said, since 2009 in fact, that meta descriptions have no bearing in search ranking. Does that mean you should forget about them entirely? No! Meta descriptions can convince a searcher to click through to your page to find what they need. And guess what? Click through rate does have a bearing in search ranking.
But wait! There’s more! Stay tuned the rest of the week for more SEO myths to come. If you have questions or need us in the meantime, please feel free to contact us via the form above!