First, it’s important to note what search engines do. Search engines (Google, Yahoo, Bing, etc.) follow links from one page to another page. A crawler follows these links on the web and saves the HTML version of a page. The crawler then saves the page in a database known as the index. The index is only updated if Google has found a new, or revised, version of your site. Google will come across less often if you don’t make changes, more often if you do.
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After indexing your website, Google can show your website on the search results of a search engine. The results page shows 7-10 sites that are most relevant to your search. These results are known as “organic” or “unpaid” results. Above the 10 organic results are the paid results. These are the sites that people pay to place on the Google results page. Prices for these paid ads vary, depending on the competitiveness of the search term.
Search engine optimization attempts to optimize sites to make them appear in a high position on the Google results page.
Search engine optimization is a process, a science if you will. Something involved in the process is keyword research, which is the strategy of developing the keywords you would like to rank for. It’s the basis of all search marketing. It’s all about the language your audience is using…
…and guess what?
We know your language.
At SDB, we are SEO experts. We know the SEO basics, but we also know the science and the strategy behind it. So if you’re looking to start search advertising, you’ve come to the right place. Get started by submitting the form above!