ROI On The Rise
According to a recent survey, 41% of marketers say inbound marketing produced measureable ROI in 2013. That number is expected to grow significantly in 2014. How can you get in on that ROI growth? Like this:
- Go get ‘em-Your customers are no longer visiting physical locations (sorry if you just spent a chunk on office furniture), but are going the digital route. So if they aren’t coming to you, go to them! The best way to do this is to market digitally (aka inbound) and attract customers to your profile, page, account, whatever. Provide helpful, relevant content that they can’t pass up. They’ll keep coming back for more.
- Talk it up (behind your keyboard)-The majority of your customers spend a lot of time on their social networks. So when they have a good (or not so good) experience with a product or service, where do you think they talk about it? You got it, their social media. So you might ask, what am I supposed to do about that?! Address it. Good or bad. If it’s good, consider it free publicity. If it’s not so good, see it as an opportunity for a little public relation work. Turn that frown upside down! If a business handles a complaint well or (hopefully) redeems themselves on the PUBLIC social network, the PUBLIC sees that. Bad publicity turned good. Good save.
- Measure it-Okay, so you’ve built a social media platform and you’ve (more importantly) maintained it. What’s next? Your marketing ROI could be through the roof, but you wouldn’t know that if you don’t measure it. Take a look at the analytics section of whatever social media platform you’ve used and compare the before and after. Look at your business revenue and the money you’ve spent on your inbound efforts. If you’re doing it right, the numbers should compare themselves.
Do it right!
Positive ROI will come from an efficient, consistent, creative inbound program. However, if not done correctly (i.e. no maintenance, sloppy images, irrelevant or unhelpful content) an inbound program could potentially hurt your business. It all comes down to fulfilling the needs/wants of your customers, both current and potential. Inbound marketing is about understanding your customers and attracting them to you, rather than you running after them waving a brochure. But you wouldn’t do that…
Want to calculate your marketing ROI? Download our FREE tool by clicking HERE or on the image below.