As a small(ish) community, Midlanders understand the importance of creating and maintaining relationships. Your relationship with your customers and your community is one of the most important as a business owner.
However, many people don’t understand that reputation management isn’t just about making statements when things aren’t great. It’s about constantly cultivating a feeling of community involvement and rapport.
Sound intriguing? It is, actually! Let’s get started.
SO WHERE DO YOU BEGIN?
Reputation management begins the moment you begin your company. It’s important to adopt a plan to address customer issues from the beginning. Identifying how you want to deal with the good, bad, and ugly of running a business is a key component of your marketing plan.
However, once you are established, it is still important to maintain a consistent plan of action on your interaction with the public.
SOCIAL MEDIA: FRIEND OR FOE?
Social media can either be your best friend or your worse enemy when it comes to reputation management. Addressing reviews (positive or negative), engaging with customers online, and establishing a plan for community interaction can be beneficial to your overall marketing plan.
GO EAT WORMS
Remember the children’s song with a line that sang, “Nobody likes me, everybody hates me, guess I’ll go eat worms.” As a business owner, any negative encounter can make you feel that way.
However, it’s important to address and correct negative actions. Additionally, taking the steps to make amends (whether publicly or not) towards repairing the relationship can make a significant difference. Keep in mind that time is a critical factor in harming or helping a negative event.
WON’T YOU BE MY NEIGHBOR?
Community involvement is another way to integrate your business into the neighborhood. By neighborhood, we mean your literal neighbors, business vendors, clients, and city in general. When you work side-by-side on different projects (professional or personal), you’re able to created bonds that can provide support and strength.
WHICH DIRECTION DO I GO?
SDB Creative Group has extensive experience in helping companies manage their relationships with their communities. Part of our job is making sure that you’ve got someone looking out for you at all times.
Still have questions? Let’s talk!