Just like the last play of the game, winning a customer can come down to your last review.
Your reputation is everything. Seriously. Unfortunately, it’s a very delicate line. While it can take a significant amount of time to build up a positive reputation, it can take a single event to shatter it. That’s why it’s important to manage your reputation proactively and consistently.
So where do you start? We’re happy to fill you in.
Building a solid reputation takes work. Hard work. And a lot of it. If you spend a significant amount of time making sure you offer quality customer service and products/services, it will pay you back in the form of a positive reputation.
It’s also equally important to combat naysayers. Striving to address negative reviews or situations is just as important as recognizing the positive ones. While it’s not the most fun part of being a business owner, it is a necessary evil.
MAKE FRIENDS WITH YOUR NEIGHBORS
Whether it’s the business next door, an acquaintance from the gym, or a coworker…it’s important to build your “circle of trust.” (quick! name that movie!)
You never know how this sphere of influence can benefit you. Whether it’s recommendations for new business or as a support system, it’s crucial to build a community. Not only does this help you increase your business, it can help you create an infrastructure to provide support in the tough times.
IT’S NOT ALL NEGATIVE
Public relations and reputation management isn’t just about dealing with negative events. It’s review management, client interaction, social media monitoring, and various activities.
Part of maintaining a positive reputation is dealing with the negative parts about it. When you deal quickly and directly with unhappy customers or circumstances, you’re able to salvage your business’s reputation.
Does this seem a little overwhelming? It doesn’t have to be. SDB Creative Group has a team in place to help you keep your reputation management under control, instead of it controlling you.