REPUTATION MANAGEMENT AUSTIN
YEARS TO BUILD?
While this could be said years ago, today’s technology allows for users to interact and connect in ways never thought possible 20 years ago. Social media reviews, blogs, search reviews, videos, Instagram…there are so many ways to share opinions and experiences.
When You’re Just Starting Out
It’s hard to judge a reputation when you don’t have one, right? Lots of Austin startups have the innovation and work ethic to really make a difference. However, in a reputation-base world, it can be difficult to find your footing. Asking for reviews from people you work with, putting an effort into building relationships, and working as hard as you can to build your company makes a difference. People appreciate the extra effort that new, small businesses strive to achieve.
When You’re Already Up There
Even if you’ve already established your business, every review still counts. Reputation management because a little different when you’ve already put in the grunt work in your company’s infancy. Remember that it’s still important to treat every customer individually. When you focus on service and show that you care, you’re able to create the kind of reputation that brings in new customers…and keeps the existing ones returning with their business.
MAKE THE BEST OF A BAD SITUATION
Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing. -Abraham Lincoln
So, what do you do in a bad situation. Sometimes incidents happen. The wrong choices are made. The incorrect thing is said. Operation Damage Control is in effect.
Some people think there is no such thing as “bad” publicity. However, as a small business owner, you understand the delicate balance between an unhappy customer and a situation that’s on the brink of severity. Part of reputation management is knowing how to handle the great (and not-so-great) circumstances that life throws at you. When it comes down to it, it’s about customer service.
LIKE A GOOD NEIGHBOR
(we aren’t even going to finish the song…catchy jingle though, isn’t it?)
Part of reputation management is getting to know your customers, your neighbors, and your community. When you make yourself more involved on a community level, more people get to know you and your business. As a business owner, you can donate time, money, goods, or services to your neighbors. When you share what you’ve got, you’re building your name and a great reputation.
Who doesn’t love to be loved?
WHEN TO LEAVE IT TO A PROFESSIONAL