So you’re trying to rank higher on Google and you’ve been following our blog series to find out just how to make it happen.
First of all, kudos! You’ve come to the right place!
It is a common misconception that more money will guarantee the top ranking on Google. Unfortunately, that isn’t the case. While more money will allow you to bid on more keywords or create more ad groups (increasing your exposure and visibility), it does not guarantee you the #1 position.
Time > Money
We'd be happy to tell you more!
Today, we’re emphasizing that you need to spend more time, not more money to rank higher on Google. Let us tell you how.
Improve Your Google Ranking
- CTR – A high click through rate, or CTR, is mandatory to rank higher on Google. You can do this by 1) sharing a compelling offer 2) making your ad copy strong (think terms such as “Start Saving Today!” or “Get Your First One FREE!”) and 3) making your ad copy relevant to the search (see below).
- Ad Relevance – Make sure your ad is relevant to what someone is searching. One of the best what you can assure your ad is relevant is by including a keyword in both the headline and description of the ad copy. Below is an example for “home office desks:”
- Landing Page Experience – Yes, CTR is important. But once you get a searcher to click through to your website, you have to make sure they have a great lading page experience to convert! For more information on landing page experience, check out our blog, Landing Page Optimizing Like A Pro.
- Ad Extensions – If you want to rank higher on Google, ad extensions are a must. People are much more likely to click an ad with an extension (see below) than one without.
5. Test – ALWAYS test your ad performance. Compare one month’s results to the next, after you make the above revisions. Complacency is failure in AdWords.
Alright, this is a good start. But if testing is so important, what’s the right way to do it??
Well, we’re glad you asked because that’s precisely what we’ll be covering tomorrow!