In this week’s blog series, we’re helping you rank higher on Google!
Yesterday, we discussed how searchers view the search engine results page and where you need to be for a conversion to occur. We left our blog yesterday with the question “how can you stand out on the search engine results page?”…and that’s precisely where we’re picking up today!
You may think paying more (bidding higher) for your Google listing will help it to get noticed, or stand out, more. Well, that isn’t exactly the case. While a high bid is certainly helpful, it isn’t the only thing Google uses for ranking.
Google uses a metric called “Quality Score” to rank Google listings. Thanks to Google themselves, we are able to provide you with this further description:
Let's Improve Your Score!
Quality score, that is!
“Quality Score – an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.
- You can see your Quality Score (reported on a 1-10 scale) and its components (expected clickthrough rate, ad relevance, and landing page experience) in the “Keyword Analysis” field of your account.
- The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores.
- Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank.“
It’s important to realize that Google wants to show quality ads and provide good user experiences so people keep coming back to use their service. Bidding high isn’t enough to achieve a good ad rank.
So one of the best ways to stand out on a search engine page is to have a high quality score. It is the best way to assure your ad is getting click throughs and conversions on your website.
But don’t worry, there’s still more information to come! In tomorrow’s blog, we are going to cover what you can do (besides adding money!) to your AdWords account to increase the quality score and improve your ad ranking…stay tuned!