Last week, we discussed the benefits of hiring a marketing agency. If you missed it, you can catch it here! So now that you’ve decided you should hire a marketing agency, how do you know how to choose? This week, we’ll be covering the qualities of a good marketing agency.
Quality #1: Subject Matter Expertise
This may seem obvious, but it’s one of the most important qualities of a good marketing agency. In order to create an effective marketing strategy and the accompanying content, a marketing agency must have a thorough understanding of your brand’s subject matter. Why? Because if your marketing agency does know truly know your business and the service/product you are selling, then how can you expect them to deliver effective marketing results? An agency cannot create top-notch content if they do not understand your competition, the dynamics of your industry, and the challenges faced by your consumer.
How do you know if the agency you’re considering has subject matter expertise? Of course, one of the best ways is to interview the agency. Ask who they’ve worked with in your industry and what success they’ve had. If they’re willing, as if you can see some specific case studies. This will give you a before/after glimpse, and what the agency did to improve the business. Ask them who they would target in your industry, and what kind of content they would publish to get the attention of that target.
Expertise Through Experience
If you’re looking for a good marketing agency, you’ve found it with SDB Creative Group. One of the best ways (if not THE best) to gain subject matter expertise is through experience. SDB boasts experience and the portfolio to prove it. We’ve seen success with countless clients, from media placement to website design. While you’re browsing our portfolio, take a look at our testimonial videos as well. And when you’re ready to get started, contact us! You can give us a call or submit the form below.