Pura Vida! I just got back from a beautiful trip to Tamarindo, Costa Rica. If you haven’t gone, add it to your bucket list. It’s the perfect combination of relaxation and adventure. However, one thing the Man Friend and I discovered during our trip: it’s hard to locate local businesses there. Here are a few of our stories and why it’s important to get found on online.
The Man Friend and I found an absolutely AMAZING AirBNB rental during our stay. Nestled on top of a hill, the house boasted ocean views and a 5 minute walk to the beach.
However, as a food aficionado, my first concern was where we were going to eat. A quick Google search showed disappointing results. The majority of any restaurants appeared to be a 10+ minute walk away from our condo. In reality, we discovered that there were a multitude of restaurants just down the hill from our place. However, we were intrigued to find that most of the restaurants didn’t bother with search engines. Consequently, their business was strictly locals or tourists, like us, who just happened upon their place of business.
Info = Not At Our Fingertips
For the most part, we discovered that much of Costa Rica does not thrive on search results or social media the way we do in the U.S. While it was really refreshing and relaxing at first, there were a few times it genuinely started to grate on my nerves.
For instance, the Man Friend and I decided to exert ourselves during our trip by scheduling a hike up Rincon de la Vieja, a nearby volcano. However, the park does not maintain a website or social media page. Had we been able to check in advance, we would have known that we would not be able to swim in the waterfall after the first leg of our hike. We were so disappointed to know that we drove two hours to get there and hiked 7 miles roundtrip without even being able to dip our toes in.
Time Is Of The Essence
Costa Rica runs on what people refer to as “Tico Time.” It’s just a slower pace than what we’re used to. Being a few minutes late (or early) just isn’t that big of deal. However, many of the restaurants that did maintain social media or Google pages did so inconsistently. Operating hours were usually off. Scheduled tours were inaccurate. Menus were no longer seasonal.
The Moral Of The Story
This is really pretty easy. Anyone can have a business. However, if you want your business to thrive in today’s market, it’s incredibly important to do these three things:
- Create and maintain a user-friendly website.
- Work with search engines to maintain a search presence.
- Keep social media updated with news, hours, and other information.
Need help to get found online? SDB’s team can make all three of those must-have’s a reality. Ask us today. Pura vida!