Back for more, huh? We told you our “presidential marketing advice” was going to be good!
If you missed a part, or need to start from the beginning, check it out here.
We’re moving on to part 4 of our series, discussing how to prioritize your marketing needs.
Q: Why is marketing an important aspect of a business?
A: “If you don’t invite people to come do business with you, there’s a good chance that they won’t. It’s as simple as that. You have to let people know about your business and why you’re a good, trusted choice. If you don’t invite them, how are people supposed to know about your business?”
Q: What is the single greatest marketing need for small businesses?
A: “Any company that says the single greatest marketing need for a small business is ________ is full of (crap). Because there is no cookie cutter answer for everyone. Every business is unique. There may be similarities and there may be businesses with the same marketing need(s), but the bottom line is every business is different, every business is unique just like our bodies, just like our fingerprints. You have to take that into consideration when you figure out what your marketing needs are.”
Q: How would you recommend someone go about fulfilling their marketing needs?
A: “The first thing you have to do is know what your needs are. You need to be able to clearly define ‘here’s what we need’ based on what your goals/objectives are. If you aren’t able to come up with that on your own, you need to bring in a trusted person or hire a trusted company. Based on what your resources are, you can determine if you will have to do most of the work yourself or if you can hire a company to help you out. Ideally, if you’re going to be spending money on a lot of advertising, you’re going to want to hire a quality agency that has access to everything so that you don’t have to deal with individual media outlets and vendors on your own.”
Q: Why would you make that recommendation?
A: “It’s based on years of experience. It doesn’t make sense for a small business with limited funds to try to go out and hire a top agency. They don’t have the money for it. They’re going to have to put some blood, sweat, and tears into it before they can afford it. There’s no point in a 10 million dollar company doing things on their own. They need to be working on their business. If they have the resources to get some of the best talent available, they’ll then continue to grow their business.”
To be continued…