If you’re a business owner, chances are you have heard of paid search advertising. Also known as Pay-Per-Click (PPC) or Search Engine Marketing (SEM), paid search advertising is one of the best ways to attract customers who are willing and ready to buy. So how does paid search advertising work and how can you get started? Read on.
How Does It Work?
With paid search advertising, the advertiser pays per click. Depending on various factors, these clicks can cost a few cents or dollars. First, you select the keywords you want your ads to show up for. So, for example, say you’re a painting business in Houston. You would want you ads to show up when someone searches for terms such as “Houston painter” or “painting work in Houston.” After selecting keywords, you select a bid strategy and a maximum cost per click (CPC). Bid strategies help to optimize your campaign based on your goals. Maximum CPC amounts help to identify the maximum amount that you want to spend per click.
Why Paid Search?
Why use paid search as a part of your online marketing efforts? Simply put, it’s where your consumers are and it’s where you should be too! Why wouldn’t you want to position yourself in the exact location that your customers are searching for you? Paid search advertising can increase your visibility on search engines and increase traffic to your website. Ultimately, that means more money in your pocket.
When running a paid search advertising campaign, it is best to partner with someone who is an expert in online ad placement and the strategy behind it all. Our team of Google experts are the best ones to take you to the top. In fact, we’re proud to be Google Partners! That means we’re the most qualified team to not only place and manage your Google ads, but we also have access to the latest tools and training to make sure you always stay ahead. Want to know more? Contact us today!