I know you’ve seen it. IHOP’s new Waffullicious Waffles (if you haven’t, take a look here). The fresh, house-made batter is baked in the IHOP signature cast-iron waffle iron to “chewy, yet crispy golden goodness.” But the deliciousness is not limited to the inside of the lush waffle. The premium ingredients are not only baked on the inside of the Waffullicious Waffle, but they’re topped with your choice of plump blueberries and creamy New York cheesecake or hickory-smoked bacon and gooey cheddar cheese.
Whether you say “yum” or “yuck”, these new menu items get your attention. And that’s just what they want.
A Cry For Help
Promotions such as the IHOP Waffullicious Waffle, Taco Bell’s Doritos Locos Taco, and Olive Garden’s “Never Ending Pasta Bowl” are meant to entice restaurant customers to gorge themselves, and then to talk about it online (or visa versa). Since 2008, United States restaurant visits have decreased by 1.3 billion (blame the recession), with no hopes of improvement anytime soon. For this reason, food chains are employing desperate promotions to drive traffic.
Whether you’re a customer who will run out and try one of these “desperate promotions” or not, you can’t argue the attention it brings the restaurant chains promoting them. And sometimes, negative attention is better than no attention at all (thanks, mom).
But What About You?
As a business, what are you doing to stand out in the marketing world? You may not have the resources (or time) to launch some crazy marketing campaign, but you still want to stand out. How can you do that?
The World Wide Web.
It’s where your customers are, and where they’re headed. We’re in the age of “Google” and that where people look when they need something. Where do you show up when you’re “Googled?” If it’s not on the first page, it doesn’t count. Let’s be honest, do you look on the second or third page of search engine results? Exactly.
This brings me to my next point, think like the customers you’re trying to attract. As a consumer, what would you search if you’re looking for YOUR product/service? We can make sure you’ll show up on the first page of those results.
What is your online presence like? Inconsistent? Non-existent? Good, but could be improved? No matter what it is, we can help. Try our marketing grader. It will give you a marketing grade from 0-100, based on your online presence. It’s an excellent place to begin your efforts of standing out in the marketing world (without the bacon and cheese covered waffle). Get your marketing grade here!