With all the hype over the digital world and online presence, you may have considered promoting your business online (even the consideration deserves a “kudos”). This week, we’re giving you ideas for online business promotion. Ideas that (yes, even you) can use for promoting your business.
Put It Online!
With the excellent product or service you provide, we’re sure you’ve received a good review from a customer before. Whether that review be in the form of a note, verbally, online, etc., you can use it for online business promotion. Of course, it would be best if the review made it online so that it could be visible to the world (AKA your potential customers). So, put it online!
Well, you say, that sounds really nice, but how can you put it online? Easy. However, it depends on your current online presence. If you have a website, you should consider adding an entire page dedicated to testimonials or reviews. You can then share this page to your social media platforms.
If you don’t have a website…get one.
Just kidding (kind of)! If you don’t have a website, but do have a social media platform, make a fun graphic using a free website like PicMonkey or Pagemodo with the review (make sure you get your customer’s permission if you use their name.) You can share this graphic with your social media following!
Get It Out There
The importance of sharing a review for online business promotion is to get it out there. I mean, it’s really nice for your customers to say nice things about your business, but why keep it to yourself? Share it! Let other people know too.
To understand the importance of online business promotion, switch roles for a minute. Say you’re looking for a new restaurant to try. These days, the majority of people look online. They look for reviews on popular apps like Yelp or Urban Spoon. If they don’t use an app, they visit the restaurant’s social media or website. So, you look online, and you see that a restaurant nearby has a 5 star review and the comments are all really good. You try it, and it’s now your new favorite place! That restaurant just got your (longtime) business due to their reviews. It’s as easy as that.
Also important for online business promotion is a 5 Star Google Review. If a customer is willing, ask them to give you a 5 star review on Google. The better your star rating on Google (1-5), the better your business looks on search engine results! Here’s how.
Stay tuned the rest of this week for more online business promotion ideas!