You may get a bad taste in your mouth upon hearing the term “online advertising.”
Immediately, your mind is filled with interruptive online banner ads and videos that you dreadfully wait to skip.
Sometimes, online advertising gets a bad rap. We get that. We don’t like interruptive advertising either. But online advertising does not have to get in your way, or even distract you at all.
Online advertising can take you to the top! We’ll tell you how!
Don’t Distract, Attract!
The whole point of online advertising is to attract with your marketing. Rather than thinking like a consumer, think about being the person actually placing the online ads. You want your name to be out there when someone searches for you. To not only be found, but be chosen.
How can you be sure that your online advertising guarantees that you are found and chosen by the person searching for your products or services? Well, first, it’s important to understand your consumer. Where are they looking? Be there. What is their need? Understand that. How can your business satisfy that need? Show them.
With your online advertising, communicate that you know the need of your consumer and how you can fix that. While video and images can communicate this, you can also communicate with a text ad on Google search results.
(You know the first 3-5 search results are typically ads placed by Google. Check out the image below.)
Do not trust your online advertising in the hands of just anyone. It’s imperative that the person running your online advertising has the experience and knowledge it takes to get you to the top. If not, you’ll end up wasting time and money. At SDB, we are experienced professionals who can get the job done. In fact, we are Google Adwords certified and know just what it takes to make sure your found and ultimately chosen.
Don’t wait any longer. Now is the time to begin advertising online in order to attract new business. Contact us today!