You’ve heard of it, you’ve seen it happen to others, and you’ve possibly even fallen victim to it yourself. Netflix binge watching.
Netflix binge watching is a way that our society has revolutionized the process of watching TV. Rather than sitting down to the weekly episode of your favorite show, you binge watch the entire season (or series) until your eyes fall out of your head.
Okay, maybe not until your eyes fall out of your head, but you get where I’m going.
However, Netflix is very hush hush on who actually watches their series. Ted Sarandos, Netflix’s chief content executive, has said that the ratings “arms race” on traditional television has a negative effect on creativity. Besides, given the new ways people follow TV, on demand or on different devices, there are questions about how accurate traditional measurements are, he said. Because Netflix doesn’t run commercials, they don’t need to pay for the third-party ratings service to set advertising rates.
On Demand Marketing
Netflix is one of the many examples of our society operating on an “on demand” schedule. We get what we want, when we want, where we want. People don’t want to watch commercials or listen to ads (uhm, DVR and satellite radio). This changes things up a bit for advertisers, doesn’t it?
Need proof that our society is “on demand?” Take the 2015 Golden Globe Awards, for example.
Cue “inbound marketing.” Simply put, inbound marketing is marketing with a magnet and not a sledgehammer. It fits into the “on demand” society we live in, giving people what they want, when they want, where they want. Even simpler, it’s marketing that works. It’s marketing people love.
If you’re interested in how inbound marketing can benefit your business, we want to talk to you! If you’re not quite ready to get started, browse our blog collection and resources for more information. But if you’re ready, so are we! Fill out the form below to get started!