I got back from vacation yesterday.
Nothing super fancy, just our annual family vacation, but I had several digital marketing experiences that are worth sharing.
So many small businesses are curious if they actually need digital marketing. Well of course our answer is yes. However, over the next few blogs, I would like to share several instances that prove that your business, no matter how small, needs digital marketing.
While out of town, most people are looking for places to eat. Even if you go on the same trip time and time again, you may be curious to try something new.
Where do you go?
Don't Think You Need A Digital Marketing?
I went online. I would venture to say that’s where most people these days would go, in fact. Which restaurant did we pick? The one who had the highest ratings, of course! It was a small, local restaurant, but their digital presence was strong. More impressive than their actual ratings was their website. Right on! We decided to give it a try.
I’m glad we did because it was delicious.
What’s even more delicious is that they gained a customer solely by their presence online. Not just a one time customer. We’ll definitely be going back.
Simply having an optimized profile on Yelp, with customers who gave good reviews (I’m now one of them) gained this small restaurant business they would have otherwise never had. And I’m sure I wasn’t the only one that day who chose them because of their Yelp profile. It’s amazing what digital marketing can do!
I have other stories that I’d like to share, but you’ll have to wait for those. See you tomorrow!