As your business grows, so does your contact database. You acquire more relationships and may even build friendships out of business deals. How do you manage those relationships?
You say, “oh my relationships don’t need managing! I maintain a client relationship where they’ll always think of my business first when they need my products/services!”
I say, you may be surprised.
While, of course, you’ll have your loyal customers who would never think to use anyone else, you may have some “on the fence” relationships. Those that will use you, if and only if, it’s in their best interest.
Sorry to break it to you, but managing client relationships is a must.
Not only is managing relationships vital to those “on the fence” customers, but it is important for your loyal customers, too! You want all of your customers to feel as if you care about THEM.
Manage Client Relationships...
...it's easy with a marketing plan!
Don’t worry, we have good news. Managing client relationships is not as hard as it may seem. Marketing can do the job for you.
One of the best methods to manage client relationships is with the content you create. This content should be helpful, relevant, or entertaining to your audience. Once published, the content should be shared via social media (specific to your clients) and email marketing. The programs used today make this sharing process both easy and personal.
In addition to managing client relationships, content creation and sharing also helps create a top of the mind awareness. So when a person hears or think of a specific service that you offer, they think of you first!
So start managing relationships with marketing today! Get in touch with SDB by submitting the contact form above!