This week, we are here to tell you that there’s more to marketing than making money.
Yes, I said it. While making money is nice, and of course, it is a primary goal of our marketing programs.
One of the best ways to build awareness of your company is with marketing. There are many ways you can do this, but we’ll discuss our personal favorite: online advertising.
You can build awareness of your company through advertising by strategically placing ads where your target customers are. If your target demographic is women between the ages of 23 and 43, you should consider advertising on Pinterest and Facebook. If you’re thinking about building your awareness to a certain interest (mountain biking, for example), you could consider display advertising on website that mountain bikers frequent. Maybe you’re after a younger crowd. The perfect platforms to advertise on would be on Instagram and Twitter. It’s all about WHO you want to build the awareness to.
Build Awareness With Marketing.
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You might say, “well, I want everyone to be aware of my brand!”
That’s understandable, however, it is much easier to target a specific audience. You should determine what audience would profit your business the most. From there, if you want to target another audience, you certainly can. However, it’s always best to start with one in order to best determine where your advertising should be placed.
Are you wondering what audience you should target? Need help determining your advertising placements? We’re here for ya! Complete the form above to contact us!